Tea has long been promoted for having variety of positive health benefits. The people across the world are consuming tea from thousands of years and it is a leading beverage. The customers are showing interest towards healthy food and beverages in the present world. The consumption of green tea had become popular in the recent years Consumer preferences are more complex and even more important for retailers today than in past. One of the widely used brand is BROOKE BOND. This study was focused to know the Consumer Preference towards Brooke Bond brand and its related varieties. The data has been collected by survey methods through questionnaire with 120 respondents. Tools used were Simple percentage analysis, Likert scale analysis, and Rank analysis. Over all respondents are satisfied with the product and proposed few suggestions improvement for this brand.