The importance of this study is to examine the customer’s preference towards Royal Enfield in Coimbatore city. It also tried to find out the factors which influence the customer expectation towards Royal Enfield. The data has been collected by survey methods through questionnaire with 150 respondents. Tools used in this project were simple percentage analysis and rank analysis. On the basis of the study, it is found that customers are loyal to Royal Enfield bikes and has great respect to the Iconic Brand. The only thing that customer expects is its power and its majestic look. These are some findings of the study. Most of the customer are attracted to the new release of classic 350, continental GT and interceptor level. Thus, the study concluded that customers preferences are satisfied with the Royal Enfield and also it recommended to focus on promotional measure to enhance their service.