Dr. P. Dhanya, Ms. K. Subhiksha
Associate professor, Dr. N.G.P. Arts and Science College
Financial overall performance is a subjective measure of how properly a company can use assets from its primary mode of commercial enterprise and generate measure of a firm’s overall monetary fitness over a given period. The study used five years of DELL company data and the main objective of the study is to estimate the profitability of the business concern. The tools used for the study are liquidity ratio, profitability ratio, activity ratio and total assets turnover ratio. The company has to improve the efficiency at converting sales into actual profit to enjoy the best profit. The company should try to keep the costs lower and increase its the sales.
Keywords: Profitability ratio, activity ratio, sales growth.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

Published on : 2021-08-04

Vol : 7
Issue : 8
Month : August
Year : 2021
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