STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO COIMBATORE CITY
Dr.T.Priyadharshini ,Ms. R. Revathi
ASSISTANT PROFESSOR , Dr. N. G. P ARTS AND SCIENCE COLLEGE
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitable. According to American Marketing Association (AMA), marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. The major objective of marketing is to satisfy the human needs and wants. A market is defined as the sum total of all the buyers and sellers in the area or region under consideration. Market is a place where two or more parties are involved in buying and selling. The two parties involved in a transaction are called seller and buyer. The seller sells goods and services to the buyer in exchange of money. There has to be more than one buyer and seller for the market to be competitive. Supermarkets and hypermarkets are two different types of shopping stores where customers purchase their groceries, food, and other household supplies. This research is aimed to assess the satisfaction level of customers towards hyper market. The location of the study is Thoothukudi. Researcher adopts simple random sampling method to collect data from respondents. The sample size of the study is 75. Simple statistical tools are used by the researcher for data analysis.
Keywords: Shopping under a proof, customer satisfaction, Expectation of price and quality.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2021-08-06