A STUDY ON FACTORES INFULENCING PASSENGER PURCHASE INTENTION TOWARDS APP BASED CAB SERVICE IN COIMBATORE CITY


Dr.K.Vanaja, Mr. K.Monish Kumar
PROFESSOR AND HEAD , DR.NGP ARTS AND SCIENCE COLLEGE
Abstract
India’s transport sector is large and diverse. Transport system is the foundation stone of economic infrastructure. Transport system is known as the key symbol of civilization. Due to huge population and the changing life style of people and their progress, people choose luxuries well-being and their transportation needs has been sustained on the convenience, speed and safety of the modes. Among various transportation mode cab service gained popularity because of its advantage of door to door service and now because of technological advancement customers were able to book cabs at competitive price in just one click using their smart phones. These App based cab services were having tremendous potential for growth in densely populated countries like India where parking is major problem because of space crunch as well as public transports are over cowered during peak hours.
Keywords: Transport system, App based cab services.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-08-06

Vol : 7
Issue : 8
Month : August
Year : 2021
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