A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE MEDICINE SHOPPING WITH SPECIAL REFERENCE TO COIMBATORE CITY


Mr. S. Muruganantham ,Mr. T. Krishna Madhankumar
Assistant Professor , Dr. N.G.P. Arts and Science College
Abstract
In this pandemic situation people started to use online shopping for the safety purposes. So I decided to do the project as “A study on consumer satisfaction towards online medicine shopping”. The main objectives of this study is to find out the prominent reason on customers satisfaction towards online medicine shopping. Satisfaction is a person’s feelings of pressure or disappointment resulting from product’s perceived performance outcome in relation to his or her expectations. Customer satisfaction is the level of a person’s felt state resulting from comparing a product’s perceived performance outcome in relation to the person’s expectations”. This satisfaction level is a function of difference between perceived performance and expectations. If the product’s performance, exceed expectation the customer highly satisfied or delighted. If the performance matches the expectations the customer is satisfied. If the products performance fall shorts of expectations the customer is dissatisfied. From the beginning of the “Customer service revolution” almost 20 years ago, a body of business research has focused on customer satisfaction and customer-focused organizations. Business consultants, corporations and others have worked to identify the characteristics of organizations that consistently please their customers, to develop tools for monitoring customer satisfaction, and to build continuous, quality improvement systems that respond to consumer feedback.
Keywords: Consumer satisfaction, Online medicine shopping, Customer expectations.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-08-06

Vol : 7
Issue : 8
Month : August
Year : 2021
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