A STUDY ON CUSTOMER'S SATISFACTION TOWARDS SKODA CARS WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr.P.Dhanya, Mr. G. Dakshineshwar
Assistant Professor, Dr.N.G.P. Arts and Science College
Abstract
Satisfaction is crucial concern for both customers and organizations. It depends on many factors and varies from person to person and product to product. Customer satisfaction is a measure of post purchase behaviors of the customers. SKODA initially entered the business with the strategy of reasonable price of car for the customers but while making it affordable and low price the company forgot to look on its design according to new technological advancements and the latest market trends. The tools that are used in this study are simple percentage method, Rank analysis and Likert scale analysis. The suggestions reveal most of the customers believe that SKODA is doing well in Coimbatore and its visibility is increasing in roads day by day.
Keywords: SKODA, Price, Technology, Satisfaction.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-08-06

Vol : 7
Issue : 8
Month : August
Year : 2021
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