A STUDY ON CONSUMER SATISFACTION TOWARDS BRADNED TWO-WHEELER TYRES (WITH SPECIAL REFERENCE TO COIMBATORE CITY)


Dr. M. Kalimuthu, Mr S. Balasubramani
Associate Professor, Dr.N.G.P. Arts and Science College, Bharathiyar University
Abstract
When we think of the safety features of any vehicle, we did not likely think of the side mirrors, the seat belts and the airbags. While these are certainly on that list, there’s another important part of the vehicle which many vehicle owners overlook: the tyres.Tyresare the only components that make contact with the road while you ride a two-wheeler, it means all the hi-tech elements of the bike and their performance can be translated on to the road only through tyres. The tools that are used in this study is Simple Percentage Analysis.The suggestions reveal most of the respondents have preferred quality brands and has also concluded to concentrate on prime brands of tyres.
Keywords: Tyres, Vehicle, Performance, Quality.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-08-06

Vol : 7
Issue : 8
Month : August
Year : 2021
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