This study helps to spot the buyer preference towards instant food products. This study shows that the majority of the respondents purchased instant food regularly. This study is based on qualitative data collection with the help of structured questionnaires in the form of users of instant food product in Coimbatore city. The study result shows that the majority of the respondents are purchasing instant food regularly the main reason for purchasing instant food is easy to cook .the consumers are satisfied with taste and convenient .this study will use full to the manufactures of instant food product for more understanding the preference and selection of the buyer.