A STUDY ON CUSTOMER SATISFACTION TOWARDS MYNTRA APP IN SPECIAL REFERENCE TO COIMBATORE CITY
ASSISTANT PROFESSOR , DR. NGP ARTS AND SCIENCE COLLEGE AUTONOMOUS
Electronic commerce support selling, buying and trading of product or services over the internet. Internet marketing first began 1990 with just text-based website which offered product information. Now with the growth in the utilization of the internet it is observed the internet marketing is not just selling of product alone but in addition to this it also involves information about product.. With the significant growth of internet usage, internet marketing is found to expand its horizons. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, and smartphones. Online shopping has gained a lot of importance in the present marketing condition. But every application are not known to the public.
Keywords: Internet marketing, smartphone, text-based websites
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2021-08-06