A STUDY ON CUSTOMER SATISFACTION TOWARDS KTM BIKES WITH SPECIAL REFERENCE TO COIMBATORE CITY


Mr. S. Muruganantham, Mr. D. Vivek
Assistant Professor, Dr.N.G.P. Arts and Science College
Abstract
This study is based to identify the factors the consumer buying behaviour of the KTM bikes. So, I decided to do the projects as ‘A study on customer satisfaction towards KTM bike’. The main objectives of the study is to find out the prominent reason on customer satisfaction towards KTM bikes. To Know the factor influencing the customer decisions to purchase KTM bikes. To study the satisfaction level of consumers on KTM bikes. To Know about the company’s service after sales and service. To analyze economic and demographic performance of the KTM bikes. Tools used in this project is simple percentage analysis. Most of the customers suggestions is to improve the non-availability spare parts, so the company can improve the spare parts factor. Some of the customers expects that, the test drive should be available for all models in showrooms.
Keywords: Customer satisfaction, Customer decisions, KTM bikes
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-08-07

Vol : 7
Issue : 8
Month : August
Year : 2021
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