A COMPARATIVE STUDY ON BRAND EQUITY OF MAHINDRA CARS AND TOYOTA CARS IN COIMBATORE CITY
Dr. K.Vanaja, Ms. G. Harish Adityaa
HEAD OF THE DEPARTMENT , DR. N.G.P ARTS AND SCIENCE COLLEGE
Building brand equity in a competitive market can play an efficient role in the modern marketing environment. It is now widely acknowledged by companies and business enterprises that strong brand equity will make a competitive advantage in the marketplace that will increase their overall knowledge with experiences and trustworthiness. Indeed, recent trends in modern marketing have changed tremendously, and study of brand equity is increasingly becoming essential to keep pace with this change. The project focusing on Mahindra and Toyota branch in Coimbatore city. This study will help us to get a better picture as to what customers perceive about Mahindra and Toyota car and their awareness about the same. This study also brings to light the customer expectations about the Mahindra and Toyota Vehicle.
Keywords: Brand equity, Mahindra car, Toyota car
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2021-08-10