A STUDY ON CONSUMER'S SATISFACTION TOWARDS LG PRODUCTS IN COIMBATORE CITY


Dr. R. Mayilsamy, S.S.Abhishek
Assistant professor, Dr.N.G.P. Arts and Science college
Abstract
LG is the global leader in home appliances industry also the fast growing industry also the fast growing industry in India. The company’s success is depending on their steps taken towards customer needs and satisfaction. The paper primarily focuses on the consumer satisfaction towards LG home appliances. The project is entitled as” a study on the customer satisfaction towards LG PRODUCTS in Coimbatore city is carried out with the aim to determine the customer satisfaction. Customer satisfaction is considered to be the most important factor as it involves the retention of the customer and creates brand loyalty and also it forms a base for alternating prospective customers. Typical elements that constitute customer satisfaction are value added service, difficulties in tariff customer care and timely response complaints. In this paper will deal with the problems faced by the LG company customer’s issues. The data is collected as a survey and pin points the problems with proper solution and suggestions.
Keywords:
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

VIEW PDF
Published on : 2021-08-12

Vol : 7
Issue : 8
Month : August
Year : 2021
Copyright © 2022 EPRA JOURNALS. All rights reserved
Developed by Peace Soft