A STUDY ON CREDIT CARD UTILIZATION OF CREDIT CARD WITH REFERENCE TO COIMBATORE CITY.
Assistant professor, Dr.N.G.P Arts and science college
The study is to examine the consumer level of satisfaction towards using credit card in Coimbatore city. The data has been collected by survey methods through questionnaire with 120 respondents. Tools used in this project were simple percentage analysis, likert scale analysis and rank analysis. On the basis of study,it is found that the customers are using credit cards often in shopping. Customers expect low rate of interest. These are some findings of the study. Thus the study concluded that customers are mostly satisfied of using credit card often in shopping.
Keywords: Customer satisfaction, Credit card utilization.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2021-08-12