As a result, the market of smart TV has been escalating every year with increasing innovation. In third quarter of 2018 the number of smart TVs use totaled 0.97 billion, a 41% increase from third quarter 2017. India is one of the fastest growing economics all over the world. It is true that hi tech technology has played a vital role in attracting the people towards smart TVs. There are variety of smart TVs with different names and brands available in the market such as apples, LG, MI, Samsung, etc. Brand is another factor that drives people to buy smart TVs. The Tools like Percentage Analysis were used for the study. The major purpose of this study is to analyze consumer behavior towards LG smart TV in the Coimbatore city by finding the factors which influence consumer in their smart TV purchases.