THE INFLUENCE OF MENTORING ON WOMEN BUSINESS PERFORMANCE: A CONCEPTUAL FRAMEWORK


Ramesh Thangavelu, Armanurah Mohamad, Mathivanan Jaganathan
Phd Scholar, Universiti Utara Malaysia
Abstract
This study examines the impact of mentoring on the performance of women’s microenterprises in Malaysia’s northern states as well as participants in Amanah Ikhtiar Malaysia. A proposed model has been constructed on the basis of thorough literature studies. Based on the literature, no clear conclusions about the impact of mentoring on the success of women’s microenterprises have been reached. This study’s originality stems from the implications of information and knowledge for any micro-entrepreneur or microfinance institution to consider the impact of mentoring on performance. Aside from that, the paper’s other contribution is the microfinance institution’s moderating function in providing microfinance. This paper will undoubtedly contribute to the body of information on women’s business performance. The data for this study will be collected from 348 female micro-enterprises through a cross-sectional survey with stratified random sampling. Data will be analysed using descriptive statistics and regression using SPSS and SmartPLS.
Keywords: mentoring, microenterprise, microfinance, micro entrepreneurs and women business performance
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-11-26

Vol : 7
Issue : 11
Month : November
Year : 2021
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