THE INFLUENCE OF MENTORING ON WOMEN BUSINESS PERFORMANCE: A CONCEPTUAL FRAMEWORK
Ramesh Thangavelu, Armanurah Mohamad, Mathivanan Jaganathan
Phd Scholar, Universiti Utara Malaysia
This study examines the impact of mentoring on the performance of womenâ€™s microenterprises in Malaysiaâ€™s northern states as well as participants in Amanah Ikhtiar Malaysia. A proposed model has been constructed on the basis of thorough literature studies. Based on the literature, no clear conclusions about the impact of mentoring on the success of womenâ€™s microenterprises have been reached. This studyâ€™s originality stems from the implications of information and knowledge for any micro-entrepreneur or microfinance institution to consider the impact of mentoring on performance. Aside from that, the paperâ€™s other contribution is the microfinance institutionâ€™s moderating function in providing microfinance. This paper will undoubtedly contribute to the body of information on womenâ€™s business performance. The data for this study will be collected from 348 female micro-enterprises through a cross-sectional survey with stratified random sampling. Data will be analysed using descriptive statistics and regression using SPSS and SmartPLS.
Keywords: mentoring, microenterprise, microfinance, micro entrepreneurs and women business performance
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2021-11-26