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Dr. Mridula Singhal
Associate Professor, Raja Balwant Singh College
Crisis is an overt presentation of dissatisfaction with the guidelines, ideas, opinions, values, personalities, and resources of a company. It is an uncommon atmosphere which hampers the achievement of certain achievable or desirable targets. Thus, it is an enigmatic and cancerous problem. In business organizations it is a very common and rampant characteristic. Crisis management process directly affects the organization’s effectiveness. For an organization it is important to possess an efficient and effective management process of crisis can’t be over-focused because it determines the continuous existence of the organization and avoids an instant closure of its work procedure. Its relevance lies on the knowing of the likely reasons of crisis whether from the external or internal environment and also the establishment of an efficient crisis management process that would support organization in the crisis management. This research paper goals to share information on the various reasons of crisis, methods in crisis management and the relationship between crisis management and organizational performance.
Keywords: Crisis management, Vulnerabilities, Create Strategies and Organizational performance.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

Published on : 2021-12-17

Vol : 7
Issue : 12
Month : December
Year : 2021
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