ATTITUDE OF COLLEGE STUDENTS TOWARDS AGILE MARKETING IN MADURAI CITY


Dr.V.Suganya
Assistant Professor, Fatima College
Abstract
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high-value projects on which to focus their collective efforts. Agile marketing teams use sprints (short, finite periods of intensive work) to complete those projects cooperatively. After each sprint, they measure the impact of the projects and then continuously and incrementally improve the results over time. After each sprint, they measure the impact of the projects and then continuously and incrementally improve the results over time. ISBX, General Mills, Mozilla, IBM, and ING are just a few of the many companies that rely on Agile marketing. These companies apply the values and principles of Agile in a way that works well for their unique businesses. Agile marketing values, as outlined by the Agile Marketing Manifesto, include: Validated learning over opinions and conventions. Customer-focused collaboration over silos and hierarchy. Adaptive and iterative campaigns over massive, big-bang campaigns. The Arts and Science college students are inquisitive in learning and adopting new methodologies in their working environment. Given that they form the future of the country, it is suitable to examine their attitude towards agile marketing to be adopted in their place of work. Madurai city has a number of reputed colleges where students from southern part of Tamil Nadu prefer to be educated
Keywords: Agile Marketing, Perception, Team Sprint,Agile Teams,Youth
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-12-20

Vol : 7
Issue : 12
Month : December
Year : 2021
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