Agile marketing focuses on identifying and collaborating to complete high value projects, measuring their impact, and integrating process improvements to increase successful outcomes. For the rest of this lesson, we’ll discuss the benefits and challenges of agile marketing. The Benefits of Agile Marketing Scrum aligns marketing, sales, and organizational goals to improve communication and responsiveness to marketing initiatives. Daphne then shares the seven benefits of agile marketing and creates seven groups to expound each benefit. Let’s review their findings: Productivity Agile marketing suggests creating small groups to focus on one or more high value tasks. For example, the group in charge of increasing repeat customers to a site should see an uptick in their results due to small group collaboration and innovation.