THE EFFECT OF INFORMATIONAL CUE BRAND NAME ON CONSUMER PRICE EVALUATION

Swati Baishya

THE EFFECT OF INFORMATIONAL CUE BRAND NAME ON CONSUMER PRICE EVALUATION

Swati Baishya

Research Scholar, Gauhati University

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EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 0000-00-00

Vol	:	3
Issue	:	8
Month	:	August
Year	:	2017

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