THE EFFECT OF INFORMATIONAL CUE BRAND NAME ON CONSUMER PRICE EVALUATION


Swati Baishya
Research Scholar, Gauhati University
Abstract
Keywords:
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 0000-00-00

Vol : 3
Issue : 8
Month : August
Year : 2017
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