The concept of digital marketing for businesses is that they can market their products from anywhere and anytime through the internet. The goal of this paper was to figure out how digital marketing may help a newly founded start-up succeed in the Indian market. Most start-ups stated that digital marketing helps them promote their products/services more cost-effectively than traditional marketing. Their brand reaches prospective clients faster than their physical presence and aids in generating sales. This paper is intended to explore the awareness and propensity of the digital marketing approach to technology. Also, to Propose an Effective way to minimize the cost of advertising and maximize the reach among the customers. Start-ups can use the strategy to strengthen start-up marketing management skills and manage marketing efforts simultaneously.