The present study work evaluated the effect of brand strategies on consumer purchase behaviours and satisfaction with reference to branded consumer goods. The researcher took into account aspects such as branded strategies, consumer purchase behaviour and consumer satisfaction level. Data were collected from 724 respondents using convenience sampling with the help of structured questionnaire delivered to them. The data was evaluated using the IBM SPSS 23.0 version software, including ANOVAs analysis and multiple regressions to arrive at the final conclusions and recommendations. According to the study’s results, branded strategies factors had shown significant impact on the consumer purchase behaviour towards consumer branded goods, except Marketing under a global brand name created interest (H01). At the same line, branded strategies had significant impact on the consumer satisfaction level (H02). This research study will be valuable to retailers in the creation of creative techniques for retaining both new and existing customers, according to the conclusions of the investigation.