CUSTOMERS ADOPTION OF DIGITAL BANKING
Mrs.R.Janani , Dr. R.Rajasekaran
ASSISTANT PROFESSOR, NIFT TEA COLLEGE OF KNITWEAR FASHION
Digital Banking is a general term for massive banking services and providing enormous products through electronic narrows. Customers are still waiting for new speedy banking services. However, India is developing a technology-enabled banking service in a revolutionary transformation that will bring many new attributes, including anytime, anywhere, ultra-fast response times in banking transactions. The studyâ€™s comprehensive is to find out the factors influencing digital banking on customer adoption. The study suggests that there is need by banks to invest more on robust dependable systems to decrease incidents of failed transactions. Questionnaire method has used for data collection. The paper elaborates the relevant few reviews of literature, research methodology, research analysis, findings, and conclusion.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2022-04-08