A CASE STUDY ON OMNI CHANNEL PRESENCE IN RETAIL
Prof. Jyotsna Mehta
Professor, S.S. Jain Subodh Management Institute
An Omni channel strategy helps retailers to create a seamless experience for customers across marketing channels. Its scope covers online as well as offline interactions with the customer. For example, you can sell your product using social media online, and the companyâ€™s loyalty program is available to the customer throughout. Or a restaurant can allow diners to order using QR codes on a website, and in a physical location, and the experience is inter-connected at every step. Ranging from sophisticated multi touch campaigns to lavish dining and in-store experiences, large and small businesses are embracing the Omni channel business model.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2022-04-13