Prof. Vijayashri Machindra Gurme
Assistant Professor, MIT School of Management, WPU University, Pune, India
E-commerce is expanding at a rapid pace, and there seem to be no signs of termination. At this stage, sustainable buying cannot be a negligible factor for online sellers. Sustainable e-commerce platforms are the need of the hour now as the growing trend of sustainable buying emerges. Consumers are now more conscious about sustainability and about the products that they buy. E-commerce platforms actually serve a lot of consumers with the products they buy, but they have the least options for sustainable buying on e-commerce platforms. For this reason, this research will find answers to whether consumers and organisations are willing to make sustainable purchases if a sustainable e-commerce platform is provided to them. This research will also lead to knowing whether the targeted sample, which will represent the population, is conscious of sustainability or not. This will help to understand whether we need more sustainable e-commerce platforms or not, which will give consumers and organisations an option to buy sustainable products. This research would also be of immense importance to manufacturers or marketers because sustainable product sales will not only inspire your existing consumers but can also help you gain new ones. After all, sustainable buying ultimately pays off in consideration for everyone. If we are thinking of a sustainable world, even the e-commerce players should start selling sustainable products for the use of customers or other organisations, but for this, we first need to understand whether they really need an online platform for buying such products or not due to which this research has taken place. This research would prove to be an answer to all the doubts regarding sustainable e commerce platforms. This study will consist of two samples: consumers and organisations/NGOs, which will give a clear view about how conscious both samples are towards sustainability and whether they are interested in buying sustainable products via an e-commerce platform.
Keywords: E commerce, sustainable products, consumers, sustainability, online sellers.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

Published on : 2022-06-02

Vol : 8
Issue : 5
Month : May
Year : 2022
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