The Indian retailing industry is becoming exceptionally competitive, as many players are targeting India has power as a potential customer because of its 2nd highest population. Government initiatives for the FDI (Foreign Direct Investment) in retail are motivating investors to invest their money in this growing sector. The new entrant in the retail industry in India signifies the establishment of retail revolution. Indian retail market is expected to grow immensely in coming years, where more players are willing to invest in Indian retail market since the FDI policy become more flexible. The aim of this research study is to ascertain who buys where, what, when and how. The results of this research are useful to find out the variation in customer buying behavior their preferences and the choices. This paper summarizes the factors responsible for the change in buying behavior of Indian customer and also focuses on the evaluation of Indian retail sector.