The dynamics of linguistic development in our society is palpable, which leaves no one indifferent among the linguistic community among journalists and publicists. An integrated approach to the study of the problem of modern radio is also seen in the preparation of original developments, in the implementation or use of which specialized enterprises and organizations are interested. Of scientific interest is the actual speech factor, which is most clearly manifested in the activities of broadcasting. It is the speech characteristics of communication that determine the vectors of meanings and the style of public communication, influence a persons behavior, and update his life values.