UNDERSTANDING CUSTOMER SATISFACTION OF ELECTRONIC BANKING: AN EMPIRICAL STUDY IN DAKSHINA KANNADA DISTRICT OF KARNATAKA STATE


Bhaskar A, Dr. C. Kusumakara Hebbar
Research Scholar, Mangalore University
Abstract
Since e-banking plays a critical role in boosting organisational profitability and customers satisfaction and loyalty, the quality of e-banking services is crucial in e-banking studies. Today, the growing digitalization forces the service sector, such as banks, to offer e-banking services or online banking in order to gain a competitive advantage and dedicate much market share for themselves. When analysing the significance of e-banking services in the present-day context, the objective of the study is to investigate the factors influencing customer satisfaction with e-banking. The research indicates there is a negative influence on privacy and a positive association between the dependent and independent variables related to website quality, service quality, security, and customer satisfaction.
Keywords: E-banking, Website/Content, Service Quality, Security, and Privacy.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2023-01-06

Vol : 9
Issue : 1
Month : January
Year : 2023
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